Enterprising e-commerce and marketing professional, passionate about community building, aligning owned content and collaborating across teams to meet and exceed stakeholder goals.
Education
May 2013
Baylor University | Hankamer School of Business
BBA Entrepreneurship
September 2016
University of the Arts London | London College of Fashion
MA Fashion Entrepreneurship and Innovation
2017 - 2020
Fashion & Sustainability: Understanding Luxury Fashion in a Changing World - London College of Fashion & Kering
Google Ads Display Certificate
Google Ads Search Certificate
Work Experience
Office Manager and Marketing Coordinator at Grandex, a Media and Apparel Start-up in Austin, TX
Client Research and Development Intern for rewardStyle, an influencer marketing start-up in London, UK, during graduate school
Marketing Manager at Revelry, a DTC made-to-order bridesmaid dress start-up in Austin, TX
Content Marketing Manager at Prep Creative, A boutique culinary & creative studio in Austin, TX
COProduct Sales and Services Supervisor at Vail Resorts, a Premier Ski Resort in
Vail, Co
Marketing Advisor at Compass, A tech-focused Real Estate Company in
Vail, Co
real estate marketing consultancy that balances the strategic thinking required to grow your business with a tactical approach to reach those objects.
Prep Creative
- Developed and managed editorial calendar and organization workflows as well as supporting the creation of quarterly social media strategy guides for top clients.
- Oversaw content creation and supported the photographer with photoshoot production, material procurement, lighting, recipe prep, and post-production for innovative natural food brands.
- Formulated social media strategy, copywriting, and other content marketing ad hoc projects for the agency.
Website Redesign
Consulted and implemented UX design for the creative agency’s branded website.
Revelry
- Utilized a combination of marketing ideas and content marketing expertise (including analytics and SEO) to create, optimize and distribute content, resulting in double-digit growth month-over-month for a multimillion-dollar omnichannel startup in the consumer goods/retail sector serving customers across the globe.
- Planned and managed new product launches and experiential marketing efforts as well as developed content--including email, website copy, blog posts, video, organic social media, paid ads, and experiential events-- to drive acquisition and nurture the customer lifecycle, from awareness to advocacy, forging authentic connections.
- Brand Marketing focus through setting branding guidelines and developing marketing personas and customer journey maps to guide the overall marketing plan, including the editorial calendar, content creation, channel deployment and SEO strategy for the DTC digitally native vertical brand to hit key KPIs.
Direct impact on growth at Revelry and secured Inc.’s #12 fastest growing retail company with 2,396% revenue growth from 2016 to 2018.
Try-On Party
Created experiential marketing events that doubled as photoshoots to build authentic connection with customers and highlight unique sample box system.
Email Marketing
Strategized, created, and implemented email campaigns to 100k+ subscribers.
rewardStyle
- Developed the internal marketing content and on boarding decks for the International Strategy Team at Reward Style’s EU office, supporting the top 200 influencers across Europe.
- Tracked key metrics of influencers through internal analytics and social media channels, creating custom reporting for the 3 top revenue producing clients.
- Researched and formulated publisher strategies, educating the team on industry insights and best practices.
Assisted in publishing content on a rotating schedule in conjunction with others on the UK and US teams for 24 hour coverage of the Instagram account. @liketoknow.it
Grandex
- Took the initiative to build and lead a change management project by designing and implementing policies and processes for a field marketing program, coordinating 50 brand ambassadors, sourcing and designing promotional items, tracking budgets and working cross-functionally with tech and design teams to build a web portal and application
- Coordinated and collaborated across graphic design, customer service, web development and product lifecycle teams to align metrics, track campaigns and build visually engaging content
- Created, implemented, and measured the strategic marketing plan for social media accounts and e-mail marketing campaigns, including managing the marketing designers in asset creation and implementation in addition to curating content across e-mail, social media and digital owned channels.
Photos curtesy of Madeline Harper Photography for Revelry.
Features Big & Small
Think Like Amazon: Brands Deploy Smart Filters, User-Generated Content
Through the widgets, LauraLee Baird, head of marketing and brand specialist at Revelry, spoke of the added “confidence in our brand and products,” and utility for customers who don’t have “to comb through numerous reviews on site.” Other companies employing AI-powered review features include Away, Glossier and MVMT watches among other newcomers.
Can You Wear White to a Wedding? Etiquette Experts Explain
“Although many traditions are getting reinvented or excluded altogether, a constant is the bride is the only person at her wedding who is allowed to wear white,” says bridal consultant LauraLee Baird.
Yotpo Focus: Reinventing Product Pages with AI and Reviews
Lauralee Baird, Head of Marketing at popular bridesmaid dress brand Revelry, has already seen increased customer satisfaction using the filterable reviews widget.
“With the implementation of Smart Filters, we were able to solve a major pain point for our customers — they can now filter reviews based on their personal needs.”
Baird has described the new review widget as a “huge win for our team” in creating a more authentic brand experience and peer-to-peer discovery for new customers.
WEDDING WEDNESDAY: DRESS TRY-ON PARTY WITH REVELRY
I was first introduced to Revelry last year, not long after I got engaged. My friend Madeline (who takes most of my photos!) mentioned that she knew of a brand here in Austin that was planning to launch their bridal collection. She mentioned my name to them and said I was recently engaged, I corresponded with their team through email, met with both Michelle (owner) and LauraLee (marketing) and shared our engagement & love story, and the rest is history!✨
10 DIY Projects to Kickstart Your Creativity
DIY-ed a Hammock using an Urban Outfitter rug, Nylon rope and and extra jeans from my summer Cut-offs.
A Guide to Cocktail Attire for Men and Women
“Cocktail attire is meant to bridge the gap between day and night,” explains bridal consultant LauraLee Baird…